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HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs. Read on for our list of the top free email marketing tools: 1.
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If you’re looking for a social management solution to complement your email marketing, test out a free 30-day trial of Sprout Social: You can find plenty of free email marketing tools that can help you save time and money. However, email marketing tools don’t necessarily have to be expensive. This hinders productivity while dragging down your email marketing ROI.Ī lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. With that said, marketers still face a ton of challenges in their email marketing efforts. It can even help you amplify your other marketing channels such as social. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. While some trends come and go quickly, one of the channels that has remained more or less the same is email. Marketing trends and channels evolve over time.
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